An Exceptional Experience
Recent history has been very good for Grand Casino Luzern.
Skill-based slots also continue to drive business to Casino Luzern’s gaming floor. CEO Wolfgang Bliem is keenly attuned to current trends in the resort industry,
landbased as witnessed by the above-mentioned developments, as well as Casino Luzern’s innovations in the nightlife sector.
The casino also capitalizes itself
rewarding on its vintage facility, its location on scenic Lake Lucerne and its ability to engage customers through social media, of which it was an early adopter.
Developments While most of its players are Swiss, Grand Casino Luzern has strong international appeal and shows every sign of growing.
rewarding Bliem sat down with Casino Life to discuss his casino’s success story.
drive business How was 2018 & how is 2019 treating Grand Casino Luzern? 2018 has rewarded us with increasing revenues for the third time in a row,
launched and in 2018 the Swiss population approved a new legislation for gaming by a large majority,
which allowed Swiss landbased casinos to apply for exclusive concessions for online gaming.
launched Since 2019, our online casino mycasino.ch is live, and the successful launch has been extremely rewarding for our whole team.
drive business Developments Our efforts have been fruitful: The landbased GGR is growing and the outlook for our online project is very promising.
Are customers’ expectations of a casino changing, whether in terms of gaming product, F&B,
entertainment or other amenities? Expectations are constantly changing, and it’s our goal to meet and exceed them.
With mycasino.ch, we’re now able to offer an attractive, trustworthy and unique overall experience.
Changes have been less palpable in the landbased casino, where we still find a positive social diversity, and slots, table games and poker events are constantly attracting guests.
People are still looking for the excitement and glamour of the real casino experience, and Grand Casino Luzern is the perfect place to fulfill this need.
The continuous advancement of slots with improved interactivity and enhanced immersive game play has led to an increased interest in our jackpot casino.
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