ready in use at their properties, company officials say.
“We are true believers in the positive results that our solutions bring to each.
Hotelier and casino operator who entrusts us with their business,” says Tammy Farley, president of Rainmaker.
“Our growth trajectory is a testament to our unwavering commitment to growing our platform.”
A Gem of an Idea Alpharetta, Georgia-based Agilysys, a stalwart in the hospitality industry, has placed increasing emphasis on gaming in recent years.
The era of integrated resorts plays into its original hospitality strength.
“The non-gaming guest plays a critical role for resort operators large and small,” says Darren Student, director of gaming sales for Agilysys.
“Nongaming is more relevant than it has ever been, driving occupancy at hotels and spending at food and beverage outlets, spas, retail outlets, entertainment, etc.
Operators must not underestimate the importance non-gaming guests have on gaming revenue, not to mention overall brand loyalty.”
Properties that keep an eye on the popular Student says the industry has reached a pivotal time when businesses must shift their approach to revenue growth.
Transforming the guest experience is the new path to maximizing revenue, he asserts.
“Sometimes referred to as GEM (guest experience management),
This transformation is essentially about creating a uniquely memorable time while on property,” Student says.
“Positive experiences from available activities such as golf, spa, entertainment or dining will translate to improved brand loyalty, repeat business and increased wallet share.
That’s the end game.
To do this, we must see beyond the single transaction and instead have a 360-degree view of guest interactions at every single touch point throughout the property.”
How properties approach GEM is significant. For some large resort operators, non-gaming spend contributes more than 25 percent of the resort’s net revenue, Student says.
And the integration into gaming becomes seamless when a hotel stay
Coffee-shop purchase using a rewards card, for example, earns guest points that can be applied to casino credits, retail entertainment and other amenities.
Student believes operators should consider digital programs that offer the added advantage of electronically capturing guest preferences and spending habits.
Speed, in a that-was-so-five-minutes-ago world, is a goal operators pursue to please patrons.
Properties that keep an eye on the popular It also has the flip-side benefit of quick feedback.
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